Wilson’s is one of only a handful of family-owned department
stores left in America, a treasure that is little more than a memory for
most residents of both small towns and big cities alike.
This legacy has been nationally recognized on a regular basis, including
a 2007 feature segment on CBS Sunday Morning. Wilson’s
was also selected as an Editors’
Choice in the
2009 Yankee Travel Guide. In their words, “Family owned and
operated department stores are nearly extinct across most of America,
but downtown Greenfield is anchored by one of the happy exceptions. The
reasons Wilson’s still thrives are quickly apparent: superior selections
and values on all four floors, along with a truly helpful and dedicated
staff. Check out the toys and kitchenwares, especially for hard-to-find
items.” More recently, Wilson’s was featured as a component of the
perfect New England fantasy town, NewEnglandville, in the
January/February 2013 issue of Yankee Magazine. In their words,
Wilson’s is “a store and a part of a town’s memory. And that’s the
point.” Even more recently, Wilson’s was featured in a story about the
Town of Greenfield in the September/October 2014 issue of Yankee.
The Thrifty New England Traveler shared some flattering comments and observations regarding the experience of shopping at Wilson’s in a November 2015 post. In their words, they appreciated how Wilson’s still features “employees that have that special warmth and hospitality that we sadly see more of in old black and white Hollywood movies than in our current, fast-paced, often impersonal society. Walk into Wilson’s, and it’s like going back in time and being sheltered from the harsh elements of the 21st century. I would travel 90 miles to shop here for Christmas – or any other time of the year, for that matter — than drive three miles to shop at some generic big box store.”
Yankee Magazine, September/October 2014
Wilson’s was mentioned several times in a nice article about the Town of
Greenfield in the September/October 2014 issue of Yankee
here for a link to an interactive online version of the
September/October 2014 issue of Yankee. The article begins on page
118, and we think that you will enjoy reading about our town. You might
also enjoy an article on the 100th anniversary of the Mohawk Trail –
which passes through Greenfield – beginning on page 84.
Yankee Magazine, January/February 2013
Wilson’s is really pleased to be included in the recent Yankee
Magazine cover story. In the article, “NewEnglandville: The Town of
Our Dreams,” Yankee’s editors have created the perfect small town. a
fantasy town that is a composite of the best from throughout New
England. Wilson’s Department Store is one of those unique attractions.
here for a link to an interactive online version of the January/February
2013 issue of Yankee. The article appears on pages 30-42, with
Wilson’s specifically featured on page 36.
Wilson’s was also featured in a
cover story in the April 19, 2012 issue of
The Valley Advocate. In addition, Wilson’s was profiled not
that long ago on
Connecting Point, a feature program produced by WGBY, the PBS
affiliate in Springfield, Massachusetts. We invite you to view this new
A feature story in the
Spring 2008 issue of UMassAmherst, the alumni magazine of
the University of Massachusetts, speculated on why Wilson’s is one of
the last surviving family-owned department stores in America.
Conclusions? Respect for its clientele, defiance for convention,
dedicated employees, and a commitment to Greenfield. Similar conclusions
can be found in the cover story of the
May 2006 issue of BusinessWest, the business journal of
We love to receive accolades from the press,
but we recognize that our customers are our most important critics.
We don’t need to pick and choose, hiding from public opinion. Almost without exception, people who shop at Wilson’s give us rave
reviews. The reviews share one thing in common: People who shop at
Wilson’s love shopping at Wilson’s. We think you will,
Read this review from a customer in Montague, MA, along with the other reviews on Yelp.
Read this review from a customer in Worthington, MA on MerchantCircle.
Read our reviews written by Google users. One doesn’t like us; seven others love us!
Read our reviews on Yahoo! Local.
Read our reviews on Insider Pages.
Wilson’s Department Store
258 Main Street
Greenfield, MA 01301