Wilson’s: Your Family-Owned Department Store in Greenfield & Franklin County, Massachusetts - 258 Main Street • (413) 774-4326
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Wilson’s in the News & Online
Wilson’s Department Store - Featured in UMASS Amherst, Yankee Magazine, and CBS Sunday Morning
Wilson’s is one of only a handful of family-owned department stores left in America, a treasure that is little more than a memory for most residents of both small towns and big cities alike. This legacy has been nationally recognized on a regular basis, including a 2007 feature segment on CBS Sunday Morning. Wilsons was also selected as an Editors Choice in the 2009 Yankee Travel Guide. In their words, “Family owned and operated department stores are nearly extinct across most of America, but downtown Greenfield is anchored by one of the happy exceptions. The reasons Wilson’s still thrives are quickly apparent: superior selections and values on all four floors, along with a truly helpful and dedicated staff. Check out the toys and kitchenwares, especially for hard-to-find items.” More recently, Wilson’s was featured as a component of the perfect New England fantasy town, NewEnglandville, in the January/February 2013 issue of Yankee Magazine. In their words, Wilson’s is “a store and a part of a town’s memory. And that’s the point.” Even more recently, Wilson’s was featured in a story about the Town of Greenfield in the September/October 2014 issue of Yankee.

The Thrifty New England Traveler shared some flattering comments and observations regarding the experience of shopping at Wilson’s in a November 2015 post. In their words, they appreciated how Wilson’s still features “employees that have that special warmth and hospitality that we sadly see more of in old black and white Hollywood movies than in our current, fast-paced, often impersonal society. Walk into Wilson’s, and it’s like going back in time and being sheltered from the harsh elements of the 21st century. I would travel 90 miles to shop here for Christmas – or any other time of the year, for that matter — than drive three miles to shop at some generic big box store.”
Yankee Magazine, September/October 2014
Wilson’s Department Store
Yankee Magazine, September/October 2014
Wilson’s was mentioned several times in a nice article about the Town of Greenfield in the September/October 2014 issue of Yankee Magazine. Click here for a link to an interactive online version of the September/October 2014 issue of Yankee. The article begins on page 118, and we think that you will enjoy reading about our town. You might also enjoy an article on the 100th anniversary of the Mohawk Trail – which passes through Greenfield – beginning on page 84.
Wilson’s Department Store
Yankee Magazine, January/February 2013
Wilson’s Department Store
Yankee Magazine, January/February 2013
Wilson’s is really pleased to be included in the recent Yankee Magazine cover story. In the article, “NewEnglandville: The Town of Our Dreams,” Yankee’s editors have created the perfect small town. a fantasy town that is a composite of the best from throughout New England. Wilson’s Department Store is one of those unique attractions. Click here for a link to an interactive online version of the January/February 2013 issue of Yankee. The article appears on pages 30-42, with Wilson’s specifically featured on page 36.
Wilson’s Department Store
Wilson’s was also featured in a cover story in the April 19, 2012 issue of The Valley Advocate. In addition, Wilson’s was profiled not that long ago on Connecting Point, a feature program produced by WGBY, the PBS affiliate in Springfield, Massachusetts. We invite you to view this new segment, below.
Wilson’s Department Store
A feature story in the Spring 2008 issue of UMassAmherst, the alumni magazine of the University of Massachusetts, speculated on why Wilson’s is one of the last surviving family-owned department stores in America. Conclusions? Respect for its clientele, defiance for convention, dedicated employees, and a commitment to Greenfield. Similar conclusions can be found in the cover story of the May 2006 issue of BusinessWest, the business journal of Western Massachusetts.
Wilson’s Department Store
We love to receive accolades from the press, but we recognize that our customers are our most important critics. We don’t need to pick and choose, hiding from public opinion. Almost without exception, people who shop at Wilson’s give us rave reviews. The reviews share one thing in common: People who shop at Wilson’s love shopping at Wilson’s. We think you will, too.
Wilson’s Department Store
Yelp. Real people. Real reviews.
Wilson’s Department Store
Read this review from a customer in Montague, MA, along with the other reviews on Yelp.
Wilson’s Department Store
MerchantCircle
Wilson’s Department Store
Read this review from a customer in Worthington, MA on MerchantCircle.
Wilson’s Department Store
Google Maps
Wilson’s Department Store
Read our reviews written by Google users. One doesn’t like us; seven others love us!
Wilson’s Department Store
Yahoo! Local
Wilson’s Department Store
Read our reviews on Yahoo! Local.
Wilson’s Department Store
Insider Pages
Wilson’s Department Store
Read our reviews on Insider Pages.

Wilson’s Department Store
Since 1882
258 Main Street
Greenfield, MA 01301
(413) 774-4326