Wilson’s is one of only a handful of family-owned department stores left in America, a treasure that is little more than a memory for most residents of both small towns and big cities alike. This legacy has been nationally recognized on a regular basis, including a 2007 feature segment on CBS Sunday Morning. Wilson’s was also selected as an Editors’ Choice in the 2009 Yankee Travel Guide. In their words, “Family owned and operated department stores are nearly extinct across most of America, but downtown Greenfield is anchored by one of the happy exceptions. The reasons Wilson’s still thrives are quickly apparent: superior selections and values on all four floors, along with a truly helpful and dedicated staff. Check out the toys and kitchenwares, especially for hard-to-find items.” Most recently, Wilson’s was featured as a component of the perfect New England fantasy town, NewEnglandville, in the January/February 2013 issue of Yankee Magazine. In their words, Wilson’s is “a store and a part of a town’s memory. And that’s the point.”

Yankee Magazine, January/February 2013

Wilson’s is really pleased to be included in the recent Yankee Magazine cover story. In the article, “NewEnglandville: The Town of Our Dreams,” Yankee’s editors have created the perfect small town. a fantasy town that is a composite of the best from throughout New England. Wilson’s Department Store is one of those unique attractions. Click here for a link to an interactive online version of the January/February 2013 issue of Yankee. The article appears on pages 30-42, with Wilson’s specifically featured on page 36.

Wilson’s was also featured in a cover story in the April 19, 2012 issue of The Valley Advocate. In addition, Wilson’s was profiled not that long ago on Connecting Point, a feature program produced by WGBY, the PBS affiliate in Springfield, Massachusetts. We invite you to view this new segment, below.

A feature story in the Spring 2008 issue of UMassAmherst, the alumni magazine of the University of Massachusetts, speculated on why Wilson’s is one of the last surviving family-owned department stores in America. Conclusions? Respect for its clientele, defiance for convention, dedicated employees, and a commitment to Greenfield. Similar conclusions can be found in the cover story of the May 2006 issue of BusinessWest, the business journal of Western Massachusetts.

We love to receive accolades from the press, but we recognize that our customers are our most important critics. We don’t need to pick and choose, hiding from public opinion. Almost without exception, people who shop at Wilson’s give us rave reviews. The reviews share one thing in common: People who shop at Wilson’s love shopping at Wilson’s. We think you will, too.

Read this review from a customer in Montague, MA, along with the other reviews on Yelp. Read this review from a customer in Worthington, MA on MerchantCircle. Read our reviews written by Google users. One doesn’t like us; seven others love us! Read our reviews on Yahoo! Local. Read our reviews on Insider Pages.

Wilson’s Department Store Since 1882 258 Main Street Greenfield, MA 01301 (413) 774-4326